Five Dogs Law is a solo U.S. trademark law practice run by Jared Spindel, CFA
five dogs trademark law

Brand's Best Friend

Mark your territory with Five Dogs Law (and their human pal, U.S. trademark attorney Jared Spindel, CFA)

lawyer / dog guy

The Human

Five Dogs Law is a solo law practice run by Jared Spindel, CFA. Jared is a California-licensed attorney with 15 years of experience managing commercial and intellectual property matters in North America and Asia. He earned his Juris Doctor from the University of Toronto in 2011. As a solo practitioner, Jared will be your direct point of contact on all matters. Can you guess how many dogs he has?

lawyer / dog guy

The Human

Five Dogs Law is a solo law practice run by Jared Spindel, CFA. Jared is a California-licensed attorney with 15 years of experience managing commercial and intellectual property matters in North America and Asia. He earned his Juris Doctor from the University of Toronto in 2011. As a solo practitioner, Jared will be your direct point of contact on all matters. Can you guess how many dogs he has?

YOUR trademark SERVICE DOGS

How Can Five Dogs Help You?

Mark Your Territory

With the Fixed Fee USPTO Trademark Registration Package, your application will be managed entirely by an experienced attorney. Get started today by booking a free consultation with Jared and decide if he's the right attorney for you.

Book a Free Consultation

USPTO Trademark Registration

Your trademark is how customers recognize your business and distinguish it from competitors. Its value depends on your legal right to keep using it and your ability to stop others from using confusingly similar marks.

Federal trademark registration plays a key role in securing those rights. Just as importantly, the registration process helps identify potential legal problems early before you invest further in branding, marketing, or growth.

The best time to assess and strengthen the legal value of your mark is as soon as possible.

Don't Roll Over and Play Dead

It is common for the USPTO to issue an Office Action after examining a trademark application. Many refusals and requirements can be addressed with carefully developed legal arguments and supporting evidence. Book a free consultation to receive an initial assessment and the likelihood of successfully overcoming the refusal.

Book a Free Consultation

Office Action Responses

An Office Action is the USPTO’s formal notice identifying legal or procedural issues with a trademark application. These may involve conflicts with other marks, statutory bars to registration, or deficiencies in the filing itself.

Each substantive issue must be addressed with legal arguments and, where appropriate, supporting evidence. The positions taken in a response can affect not only whether the application proceeds to registration, but also the scope and enforceability of the resulting rights.

A well-structured response focuses on preserving the long-term strength and commercial value of the mark, not just securing short-term approval.

Sniff Out Problems Early

The USPTO will refuse a trademark application if it determines the mark is confusingly similar to an existing or prior-filed mark. A trademark search helps assess this risk in advance so you can decide whether to proceed, adjust strategy, or choose a different mark before filing.

Book a Free Consultation

Trademark Searches

A trademark search evaluates the probability the USPTO will determine your proposed mark conflicts with any of the millions of existing and prior-filed trademarks. The assessment of whether two marks are likely to cause consumer confusion, and therefore conflict, is based both on the nuanced laws have developed over decades of administrative and judicial decisions, as well as an understanding of how the USPTO tends to apply those laws in practice.

The search uses a leading third party algorithm to identify tens, hundreds, or thousands of potentially similar trademarks. These results are then manually reviewed by Jared for potential issues.  

Defend Your Territory

Whether you are considering filing an opposition or responding to one, early strategic decisions can affect cost, leverage, and outcome.

Book a free consultation to assess your position, objectives, and the most efficient path forward.

Book a Free Consultation

Trademark Opposition

A trademark opposition is an administrative proceeding before the TTAB in which a party challenges the registration of a pending trademark application. These proceedings test whether the applicant is legally entitled to federal registration based on the arguments and evidence presented by the opposing party.

Oppositions follow structured rules similar to federal litigation, including pleadings, discovery, and briefing. Strategic handling can determine whether the dispute is litigated to decision, resolved through settlement, or addressed by narrowing or amending the application.

We'll Bark Before They Bite

A trademark registration is not a 'set it and forget it' shield. If you stop policing your mark, you can lose your rights entirely. Five Dogs acts as your brand’s watchdog, monitoring the federal register 24/7 to catch confusingly similar marks prior to registration, when it is easiest and most cost effective to stop them.

Book a Free Consultation

Trademark Monitoring

Five Dogs uses a leading third-party surveillance system to track confusingly similar filings, key status changes, and even competitor activity across the USPTO database. This allows us to identify when a competitor may be edging too close to your territory. By flagging these developments early, we provide the actionable intelligence required to make informed decisions about when and how to enforce your rights.

Bring Them to Heel

When competitors trespass on your territory, silence isn't an option. Allowing unauthorized use can dilute your brand and weaken your legal rights. Five Dogs will help you take swift, decisive action to stop infringement.

Book a Free Consultation

Trademark Enforcement

Protecting your brand requires a multi-front strategy that stops infringement wherever it occurs. We utilize rapid digital tools like DMCA takedowns and platform-specific IP reporting to remove unauthorized content from social media, marketplaces, and domains, while issuing formal Cease & Desist letters to demand immediate compliance. Beyond domestic borders, we handle Customs recordation to block counterfeits at the port of entry and coordinate with trusted international counsel to enforce your rights globally.

Don't Let Your Rights Run Away

You’ve invested time and money building your brand. Don't cause yourself problems by missing a deadline. Trust Five Dogs to keep you aware of and meet relevant filing deadlines.

Book a Free Consultation

Trademark Maintenance

Keeping your trademark registration valid requires filings at specific intervals. Five Dogs manages the maintenance lifecycle, filing your Declarations of Use and Renewals to prevent administrative cancellation. We also help you achieve 'Incontestability' status after five years of continuous use.

Shake Paws and Play Nice

Whether you are monetizing your mark, selling your business, hiring employees or contractors, resolving a conflict, or agreeing to co-exist with other marks, we draft clear, enforceable agreements that define the rules and protect your assets.

Book a Free Consultation

Trademark Agreements

Sometimes a deal is needed to get a trademark application approved. Five Dogs negotiates Coexistence and Consent Agreements, which can often overcome a USPTO refusal by defining clear boundaries with a competitor. Beyond conflict resolution, we handle the commercial side of your brand, drafting tight Licensing and Assignment agreements that ensure your rights are protected whether you are expanding your business or selling it.

Paw and Order

Administrative trials involve strict deadlines and complex procedural rules. Five Dogs will vigorously defend your position within the boundaries of these deadlines and rules.

Book a Free Consultation

TTAB Proceedings Representation

The TTAB is a specialized tribunal that resolves registration disputes. Five Dogs advocate for your interests in these formal proceedings, whether you need to block a competitor's application through an Opposition or attack an invalid registration via Cancellation. We also handle Appeals to challenge final refusals from the USPTO.

Stop Chasing Your Tail

Building a brand without a clear IP strategy risks running in circles. Five dogs helps you create a long-term roadmap to build real brand value.

Book a Free Consultation

Strategy & Consulting

Intellectual property is a key driver of company valuation. Building a strong IP portfolio requires a proactive plan than reactive filing. Five Dogs will review your brand architecture to flag potential issues and identify opportunities for risk mitigation and value creation. We'll then work together to help you build a valuable IP portfolio that makes sense for your business and your budget.

The Doggy Bag

If you have any type of issue with a trademark, reach out and book a free consultation. If Five Dogs can't help, we might be able to recommend a firm that can.

Book a Free Consultation
YOUR trademark SERVICE DOGS

How Can Five Dogs Help You?

Mark Your Territory

Your trademarks are how customers recognize your business and distinguish it from competitors. The value of those trademarks depends on your legal right to keep using them and to stop others from using trademarks that are confusingly similar to yours. Federal trademark registration plays a key role in securing those rights. The registration process also helps identify potential legal problems early, helping you avoid or at least reduce wasted expenses from investing in a legally weak or unavailable brand.

You can see what's included in the package here. If you're interested in registering a trademark, get started by booking a free consultation with Jared.

Book a Free Consultation

Don't Roll Over

An Office Action is a formal letter from the USPTO examiner handling your matter explaining why an application is not approved. Reasons include conflicts with other marks, statutory bars to registration, and deficiencies in the application itself.

If an Office Action has been issued against your trademark application, do not despair. It is common to receive an Office Action and they can often be overcome. If an Office Action has been issued against your trademark application, you can speak with Jared for free to discuss the probability of overcoming your Office Action and how Five Dogs Law can help. Get started now by booking your free consultation.

Book a Free Consultation

Sniff Out Problems Early

The USPTO will refuse a trademark application if it determines the trademark is confusingly similar to an existing or prior-filed mark. A trademark search helps assess this risk in advance so you can decide whether to proceed, adjust strategy, or choose a different mark before filing.

The assessment of whether two marks are likely to cause consumer confusion, and therefore conflict, is based both on the nuanced laws have developed over decades of administrative and judicial decisions, as well as an understanding of how the USPTO tends to apply those laws in practice.

The search uses a leading third party algorithm to identify potentially similar trademarks. These results are then manually reviewed by Jared, who prepares a risk report for you to review and, if desired, meet and discuss.

Book a Free Consultation

Defend Your Territory

A trademark opposition is an administrative proceeding before the TTAB in which a party challenges the registration of a pending trademark application. These proceedings test whether the applicant is legally entitled to federal registration based on the arguments and evidence presented by the opposing party.

Oppositions follow structured rules similar to federal litigation, including pleadings, discovery, and briefing. Strategic handling can determine whether the dispute is litigated to decision, resolved through settlement, or addressed by narrowing or amending the application.

Whether you are considering filing an opposition or responding to one, early strategic decisions can affect cost, leverage, and outcome. Book a free consultation with Jared to assess your position and discuss your options.

Book a Free Consultation

We'll Bark If Someone Approaches

A trademark registration is not a 'set it and forget it' shield. If you stop policing your mark, you can lose your rights entirely. Five Dogs acts as your brand’s watchdog, monitoring the federal register 24/7 to catch confusingly similar marks prior to registration, when it is easiest and most cost effective to stop them.

Five Dogs uses a leading third-party surveillance system to track confusingly similar filings, key status changes, and even competitor activity across the USPTO database. This allows Five Dogs to identify when another trademark may be edging too close to your territory. By flagging these developments early, we provide the actionable intelligence required to make informed decisions about when and how to enforce your rights.

Book a Free Consultation

Make Infringers Obey

When competitors trespass on your territory, silence isn't an option. Allowing unauthorized use can dilute your brand and weaken your legal rights. Five Dogs will help you take swift, decisive action to stop infringement.

Protecting your brand requires a multi-front strategy that stops infringement wherever it occurs. We utilize rapid digital tools like DMCA takedowns and platform-specific IP reporting to remove unauthorized content from social media, marketplaces, and domains, while issuing formal cease & desist letters to demand immediate compliance. Beyond domestic borders, we handle Customs recordation to block infringing goods at the port of entry and coordinate with trusted international counsel to enforce your rights globally.

Book a Free Consultation

Don't Let Your Trademark Run Away

You’ve invested time and money building your brand. Don't cause yourself problems by missing a deadline, failing to enforce, or entering into an agreement that weakens your rights.

Keeping your trademark registration valid requires filings at specific intervals. Five Dogs manages the maintenance lifecycle, filing your Declarations of Use and Renewals to prevent administrative cancellation. We also help you achieve 'Incontestability' status after five years of continuous use. Additionally, Five Dogs can assist with ensuring proper use of your trademark, both by you and by third parties pursuant to a licensing agreement or other grant of rights.

Book a Free Consultation

Helping You Shake Paws

Whether you are monetizing your trademark, selling or buying a business, hiring employees or contractors, resolving a trademark conflict, licensing your trademark, agreeing to co-exist with other trademarks, or any other transaction involving trademarks, Five Dogs will draft clear, enforceable agreements that protect your interests and help you achieve your objectives. Book a free consultation with Jared to discuss how Five Dogs can help.

Book a Free Consultation

Your Dogged Advocate

The TTAB is a specialized tribunal that resolves registration disputes such as trademark oppositions, trademark cancellations, and trademark registration appeals. These administrative trials involve strict deadlines and complex procedural rules. Five Dogs will advocate for your interests and vigorously defend your position. Book a free consultation with Jared to discuss your matter and discuss how Five Dogs can help.

Book a Free Consultation

Don't Run in Circles

Intellectual property is a key driver of company valuation. Building a strong IP portfolio requires a proactive plan rather than reactive filing. Five Dogs will review your brand architecture to flag potential issues and identify opportunities for risk mitigation and value creation. We'll then work together to help you build a valuable IP portfolio that makes sense for your business and your budget. Book a free consultation with Jared to discuss how Five Dogs can help.

Book a Free Consultation

The Full Kennel

If you have any type of issue with a trademark, reach out and book a free consultation. If Five Dogs can't help, we might be able to recommend a firm that can.

Book a Free Consultation
UNLEASH YOUR BRAND'S FULL POTENTIAL

Fixed Fee Trademark Registration

What's Included

Why It's Important for You

Initial Consultation
Develop a personal connection with Jared, the responsible attorney
Understand the USPTO timeline, requirements, and potential issues
Align your trademark strategy with your larger business goals
Trademark Clearance Search
Search millions of records to identify confusingly similar trademarks
Avoid / reduce rebranding costs by spotting potential conflicts early
Mitigate the risk of trademark infringement lawsuits
Attorney Risk Opinion
Understand the probability of the USPTO refusing registration
Identify issues that could limit the legal strength of your brand
Learn about options for reducing / bypassing legal risks
Strategy Meeting
If elevated risks
Translate legal jargon into practical, actionable information
Discuss pros and cons of your options
Make an informed decision best for your business
Application Preparation and Filing
Strategic drafting to enhance protection and mitigate risk of refusal
Reduce risk of errors that can be unfixable and/or cause delays
Select specimen of use that satisfies USPTO requirements
Admin Office Action Responses
Attorney handles administrative issues
Prevent abandonment due to technical errors or missed deadlines
No stress or additional fees from these routine hurdles
Status Monitoring & Updates
We track your application throughout the process
Receive updates whenever an important event occurs
Have an attorney available to answer follow-up questions
Additional Strategy Meetings
Understand probability of overcoming substantive Office actions
Make informed decision whether to proceed or change strategy
Select appropriate evidence when needed with attorney guidance
Registration Deliverables
Review of your registration certificate for accuracy
Guidance on using and protecting your trademark in the future
A clear calendar of key future deadlines

Included in the Package

Initial Consultation
Trademark Clearance Search
Attorney Risk Opinion
Pre-Filing Strategy Meeting
Application Preparation and Filing
Admin Office Action Responses
Status Monitoring and Updates
Additional Strategy Meetings
Registration Deliverables
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